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Predictive Analytics im Controlling

Predictive Analytics im Controlling


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About the Book

Bachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Controlling, Note: 2,7, Hochschule Osnabrück, Sprache: Deutsch, Abstract: Die Arbeit befasst sich mit dem Einsatz von Predictive Analytics innerhalb der Unternehmensfunktion "Controlling". Konkret setzt diese sich mit der Analyse des Einsatzpotentials von Predictive Analytics anhand operativer, controllingseitiger Planungsprozesse auseinander. Dazu erfolgt im ersten Schritt die Vorstellung von Predictive Analytics, welche Aspekte rund um Big Data, Machine Learning und Data Mining abdeckt. Im zweiten Schritt wird die Planung konkretisiert, indem Grundlagen der Planung, Problemfelder der Planung sowie drei verschiedene, operative Planungsprozesse präsentiert werden. Im letzten Schritt werden die Themengebiete kombiniert, indem Berührungspunkte von Predictive Analytics auf Grundlage der Problemfelder der Planung sowie der Gemeinsamkeiten der Planungsprozesse analysiert werden und zu sowohl Nutzungspotentialen als auch Herausforderungen führen. Es kam zum Vorschein, dass die Anwendung von Predictive Analytics durchaus einsetzbar ist und großes Verbesserungspotential für betroffenen Problemfelder der Planung verspricht. Allerdings stehen dem Einsatz Herausforderungen gegenüber, welche gegenüber dem Nutzen abgewogen werden müssen. Mittelfristig wird eine intensive Diskussion über die Integration von Predictive Analytics empfohlen.


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Product Details
  • ISBN-13: 9783346669483
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Weight: 136 gr
  • ISBN-10: 3346669483
  • Publisher Date: 23 Aug 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine Analyse des Einsatzpotentials im Rahmen von operativen Planungsprozessen
  • Width: 148 mm


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