Preispolitik Book by Herbert Jacob - Bookswagon UAE
Preispolitik

Preispolitik


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About the Book

Zum Begriff "Preispolitik" Eine ErHiuterung des Begriffes "Preispolitik" knupft zweckmaBigerweise an die Bestandteile dieses Begriffes an: Pol i t i k im weitesten Sinne des Wortes bedeutet, Ziele zu setzen, die das Leben innerhalb der menschlichen Gesellschaft betreffen, und Mittel und 1 Wege zu bestimmen, die zur Erreichung dieser Ziele geeignet erscheinen). Nicht in allen Punkten einhellig ist die Ansicht dariiber was als Pre i seines bestimmten Gutes zu bezeichnen ist. Nach der landHiufigen, sich im allgemei- nen Sprachgebrauch abzeichnenden Auffassung ist der Preis eine konkrete Geldmenge, niimlich der Geldbetrag, der hingegeben werden muB, um eine bestimmte Leistung oder ein bestimmtes Gut zu erlangen. Diese landlaufige Erkliirung des Begriffes Preis halten einige Autoren fiir zu eng und zu wenig charakteristisch. Sie sehen im Preis eine abstrakte Zahlen- groBe, die die Basis fiir den Austausch zweier Guter darstellt, ausgedriickt in 2 Einheiten eines allgemein giiltigen MaBstabes). Die letztgenannte Definition ist zweifellos insofern umfassender, als sie auch in jenen Fallen gilt, in denen nicht das Geld, sondern ein anderes Gut Tausch- maBstab ist. Ferner bringt sie zum Ausdruck, daB der TauschmaBstab kein konkretes Gut zu sein braucht. Man kann den Preis eines Gutes ausdriicken in Einheiten einer Wahrung, fur die weder Geldscheine noch Geldmiinzen ll existieren). Der Unterschied zwischen der landlaufigen Auffassung und der an zweiter Stelle vorgetragenen strengeren Definition des Begriffes Preis ist dann uner- heblich, wenn wir es mit einer modernen Verkehrswirtschaft zu tun haben. Das Geld ist hier in der Regel der einzige TauschmaBstab und zugleich Tausch- gegenstand.


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Product Details
  • ISBN-13: 9783409885249
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 2. Aufl. 1971
  • Language: German
  • Returnable: N
  • Spine Width: 16 mm
  • Width: 170 mm
  • ISBN-10: 3409885242
  • Publisher Date: 01 Jan 1971
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 296
  • Series Title: German
  • Weight: 530 gr


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