Prime Video. Warum ist Amazons Video-on-Demand-Angebot in Deutschland so erfolgreich?
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Prime Video. Warum ist Amazons Video-on-Demand-Angebot in Deutschland so erfolgreich?

Prime Video. Warum ist Amazons Video-on-Demand-Angebot in Deutschland so erfolgreich?


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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,7, Johannes Gutenberg-Universität Mainz (Institut für Publizistik), Veranstaltung: Ausgewählte Fragestellungen über Mediengeschichte, -recht und -politik, Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, Faktoren für den Erfolg von Prime Video herauszuarbeiten. Warum ist Amazons Video-on-Demand-Angebot auf dem deutschen Markt so erfolgreich? Dafür soll zunächst der Online-Versandhändler Amazon betrachtet werden. Nach einem Einblick in die Geschichte des Unternehmens, soll dessen Geschäftsmodell erarbeitet werden, um dann den Einstieg in den Fernsehmarkt mit Prime Video darin einordnen zu können. Daraufhin soll der Fernsehmarkt in Deutschland untersucht werden. Hierfür werden medienpolitische Grundlagen herangezogen, um zu skizzieren, wie der Fernsehmarkt reguliert wird. Danach wird der Umbruch des Fernsehmarkts inklusive der Veränderungen, die durch die Digitalisierung ausgelöst werden, veranschaulicht, da dies die Grundlage für den Erfolg von Prime Video bildet. Im Anschluss daran sollen die beiden Komponenten Amazon und der deutsche Fernsehmarkt verknüpft werden. Demnach liegt der Fokus auf Video-on-Demand. Dabei soll zuerst der Begriff geklärt und das Konsumverhalten der Nutzer analysiert werden, bevor ein Vergleich von Prime Video mit seinen Mitbewerbern auf dem deutschen Markt stattfindet. Das Medium Fernsehen zählt zu den beliebtesten Freizeitbeschäftigungen der Deutschen. Durch die voranschreitende Digitalisierung der Medien ist es heute möglich, sich Filme und Serien zu jeder beliebigen Uhrzeit im Internet anzusehen, was als Video-on-Demand bezeichnet wird. Eine Orts- sowie Geräteunabhängigkeit sind kennzeichnend hierfür. Die durch die Digitalisierung bedingten Veränderungen im Rundfunk boten Amazon die Gelegenheit, mit einem Video-on-Demand-Angebot auf den deutschen Fernsehmarkt einzusteigen. Seit 2014 erhalten Abonnenten des Amazon Prime-Pakets über Pr


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Product Details
  • ISBN-13: 9783346047656
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346047652
  • Publisher Date: 14 Sep 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 100 gr


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Prime Video. Warum ist Amazons Video-on-Demand-Angebot in Deutschland so erfolgreich?
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Prime Video. Warum ist Amazons Video-on-Demand-Angebot in Deutschland so erfolgreich?
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