Prioritizing Enrollment Management: Effective Practices and Strategies for Student Success and Completion

By blending norm-challenging, robust discussion on enrollment management with practical guidance for administrative and academic leaders, this book seeks to tackle long-standing issues of recruitment, retention, persistence, and completion in higher education. Traditional service delivery and the notion of “what we have always done” is no longer adequate for a new generation of college students within the evolving landscape of higher education. This text will redefine current approaches, strategies, timelines, and infrastructure for encouraging student success, communication, and delivery of student services in unique campus settings. Readers will be challenged to adapt to the shifting paradigm of enrollment management as a constant priority for university leaders who seek to shift, create, or revise enrollment planning. Discussion and recommendations in this book will reveal how a collaborative enrollment model that remains in sync with the academic enterprise can increase recruitment yield, improve student success outcomes, and impact generation of revenue. This text will provide a relevant and practical framework that guides campus policymakers to integrate academic prioritization, strategic enrollment planning, student services, and policies while emphasizing collaboration to achieve long-term and measurable outcomes.

Table of Contents:
1. A Paradigm Shift: The New Normal for Enrollment Management in Higher Education 2. Focusing on the Core Component of EM: Alignment with Academic Programs 3. Hiding in Plain Sight: Context for Critical Collaborations and Partnerships 4. Not Just an Administrative Matter: Creating and Sustaining Faculty-Centered Initiatives 5. Investing in a Culture of Persistence and Completion 6. CRM and Automated Communication Strategies 7. Not the Way We’ve Always Done It: Student Service Delivery in a New Era 8. Refining Admissions Culture: Leading Persistence-Focused Recruitment Models 9. Innovative Approaches to Student Success: HBCU Recruitment and Retention Strategies 10. Leveraging Residence Life as a Partner in Student Success and Completion Strategies 11. Thinking Beyond Revenue: Building Infrastructure for Graduate and Undergraduate International Recruitment and Retention 12. The Role of Campus Leaders in Recruitment, Retention, and Completion Culture 13. Facing Our Future: Effective Student Success Practices