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Procedimiento para la determinación de perfiles de productos hoteleros

Procedimiento para la determinación de perfiles de productos hoteleros


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About the Book

Se necesita contar en el sector del turismo con procedimientos que permitan determinar perfiles de productos hoteleros de sol y playa a través del análisis de los atributos que tienen mayor incidencia en el proceso de decisión de compra, ya que en ocasiones los procedimientos establecidos no satisfacen las necesidades de información tanto de los establecimientos hoteleros como de los clientes; esto no permite que se realice el proceso de forma confiable, lo que trae como consecuencia la representación inadecuada de la opinión de los clientes, lo que dificulta la obtención de los resultados para su evaluación. Por tal motivo se decidió definir y aplicar un procedimiento para determinar perfiles de productos hoteleros de sol y playa mediante la evaluación de los atributos que tienen mayor incidencia en el proceso de decisión de compra. Como solución al objetivo propuesto se realizó un estudio preliminar sobre el estado de cada una de las entidades turísticas y se emplearon diferentes métodos e instrumentos teóricos y empíricos del conocimiento científico, así como métodos estadísticos para el procesamiento de los datos.


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Product Details
  • ISBN-13: 9786202251006
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 95 gr
  • ISBN-10: 620225100X
  • Publisher Date: 31 Jan 2018
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm


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