Product, Platform and Audience by Robert J Phillips
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Product, Platform and Audience

Product, Platform and Audience


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International Edition


About the Book

Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.

This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.


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Product Details
  • ISBN-13: 9780648277507
  • Publisher: Emerging Technology Networks
  • Publisher Imprint: Emerging Technology Networks
  • Height: 210 mm
  • No of Pages: 318
  • Spine Width: 17 mm
  • Weight: 431 gr
  • ISBN-10: 064827750X
  • Publisher Date: 28 Feb 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A guide to building scalable content-based B2B membership businesses.
  • Width: 148 mm


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