Produkt- und Geschäftsideen entwickeln, bewerten und vermarkten
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Produkt- und Geschäftsideen entwickeln, bewerten und vermarkten

Produkt- und Geschäftsideen entwickeln, bewerten und vermarkten


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About the Book

Produkt- und Geschäftsideen erfolgreich entwickeln, bewerten und vermarkten - dies ist keine leichte Aufgabe. Dieses Buch zeigt den 'roten Faden', der dabei hilft, Ideen zu entwickeln und zu verwirklichen. Es umfasst die notwendige theoretische Basis und bietet anhand vieler Ãoebungsaufgaben, Beispiele und praktischer Tipps die Möglichkeit, sich umfassend in die Thematik einzuarbeiten - von der Entwicklung eines Geschäftsfeldes Ã1/4ber die Ideenbeurteilung und Marktdatenbeschaffung bis hin zum professionellen Vermarktungskonzept. Die Autorin hat nach dem Studium der Betriebswirtschaftslehre mehrere Jahre in namhaften Unternehmen Projekte fÃ1/4r Produktentwicklungen geleitet und sich dann mit diesem Wissen selbständig gemacht. Die Praxiserfahrung der Unternehmerin im Bereich Produktentwicklung, UnternehmensgrÃ1/4ndung und Vermarktung fÃ1/4r grosse und kleinere Vorhaben fliessen in dieses Buch ein und machen es zu einem umfassenden, gut verständlichen Leitfaden fÃ1/4r Alle, die ihre unternehmerische Zukunft mit eigenen Ideen gestalten wollen.
About the Author: Die Autorin hat nach dem Studium der Betriebswirtschaftslehre mehrere Jahre in namhaften Unternehmen Projekte fÃ1/4r Produktentwicklungen geleitet und sich dann mit diesem Wissen selbständig gemacht. Die Praxiserfahrung der Unternehmerin im Bereich Produktentwicklung, UnternehmensgrÃ1/4ndung und Vermarktung fÃ1/4r grosse und kleinere Vorhaben fliessen nun in praxisorientierte und gut verständliche BÃ1/4cher ein - fÃ1/4r Alle, die ihre unternehmerische Zukunft mit eigenen Ideen gestalten wollen.


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Product Details
  • ISBN-13: 9783833424182
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 222 gr
  • ISBN-10: 3833424184
  • Publisher Date: 07 Feb 2005
  • Height: 254 mm
  • No of Pages: 90
  • Series Title: German
  • Sub Title: Von der Idee zur erfolgreichen Umsetzung - ein Arbeitsbuch für Gründer, Unternehmer und solche, die es werden wollen
  • Width: 178 mm


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