Produktklassiker Book by Bj Rn St We - Bookswagon
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Produktklassiker

Produktklassiker


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About the Book

Produktklassiker sind Teil unseres Lebens. Sie verbinden Funktionalität, Ästhetik und Symbolik so geschickt, dass das Wesen einer Sche erfahrbar wird und die Produkte auch noch nach Jahrzehnten up to date sind. Das Buch stellt in kurzen und spannenden Episoden 30 Produktklassiker vor - Geschichten über einschneidende Ereignisse, mutige Pioniere, Legenden und Mythen der Produkte.Auch ein analytischer Blick auf die technologischen, ästhetischen und marketinginstrumentellen Erfolgsgeheimnisse wird gewagt. Eine unterhaltsame und informative Lektüre für Experten und Laien gleichermaßen. Mit vielen farbigen Abbildungen.
About the Author: Dr. Björn Stüwe studierte Betriebswirtschaftslehre an der Universität Köln und promovierte im Bereich Beschaffung und Produktpolitik zum Thema "Praktisch-Rationales Entscheiden im Marketing". Nach mehrjähriger Tätigkeit als Berater in den Sektoren Markenmanagement, Marketing und Produktpolitik sowie verschiedenen Dozententätigkeiten ist er heute geschäftsführender Gesellschafter der Marketing Verbund Gruppe in Langenfeld/Rhld.


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Product Details
  • ISBN-13: 9783834909190
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 383490919X
  • Publisher Date: 15 Sep 2009
  • Height: 205 mm
  • No of Pages: 193
  • Series Title: German
  • Sub Title: Quintessenzen Der Konsumkultur
  • Width: 205 mm


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