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Professionelle Compliance-Kommunikation

Professionelle Compliance-Kommunikation


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About the Book

Compliance und Kommunikation - die Grundlagen.- Cases - was die Praxis lehrt.- Methodische Grundlagen der internen Compliance-Kommunikation.- Compliance-Krisen kommunikativ managen.- Der "Best Case" - ein nicht ganz fiktives Übungsszenario.
About the Author: Hartwin Möhrle berät als Senior Advisor in unterschiedlichen Branchen internationale Großunternehmen, Mittelstand, Institutionen und Einzelpersonen in akuten Krisen und in der Krisenprävention. Er arbeitet als Führungskräfte-Coach und Trainer sowie als Dozent an Universitäten und Hochschulen und publiziert regelmäßig zu Themen der professionellen Kommunikation. Er ist Mitbegründer und Gesellschafter der Kommunikationsagentur A&B One. Nach dem Studium der Erziehungswissenschaften, Germanistik und Musik war er über zehn Jahre lang als Journalist und Chefredakteur tätig. Von 1997 bis Ende 2020 war er als geschäftsführender Gesellschafter verantwortlich für die Bereiche Risiko-und Krisenkommunikation, Issues Management, Compliance-Kommunikation sowie Human Resources und Marketing.
Ralf Weinen ist Diplom-Psychologe und seit über 30 Jahren als Markt- und Sozialforscher tätig, zunächst in der qualitativen Consumer-Marktforschung mit Schwerpunkt Marken- und Produktentwicklung. Er verantwortet seit 2004 den Leistungsbereich Research der Kommunikationsagentur A&B One und führt dort regelmäßig qualitative und quantitative Zielgruppen- und Stakeholderanalysen im Kontext komplexer Beratungsmandate zur politischen Kommunikation und in der Unternehmenskommunikation durch. Führungskräftebefragungen im Rahmen kritischer Veränderungsprozesse (Krise, Change und Compliance) sind dabei ein Arbeitsschwerpunkt. Zudem berät er namhafte Unternehmen und Organisationen bei der Umsetzung von Consumer- und Stakeholder-Insights und veröffentlicht regelmäßig zu aktuellen kommunikativen Trends und Herausforderungen.


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Product Details
  • ISBN-13: 9783658347192
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 124
  • Spine Width: 7 mm
  • Weight: 209 gr
  • ISBN-10: 3658347198
  • Publisher Date: 16 Dec 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Wie Sie Ihr Unternehmen Gegen Regelverletzungen Immunisieren
  • Width: 148 mm


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