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Professionelles Kundenmanagement: Ganzheitliches CRM und seine Rahmenbedingungen

Professionelles Kundenmanagement: Ganzheitliches CRM und seine Rahmenbedingungen


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About the Book

Kundenmanagement ist eine zentrale Aufgabe in allen modernen Unternehmen. Optimal wirksam wird es aber nur, wenn man alle Dimensionen des Kundenmanagements ber?cksichtigt: Analyse, Kommunikation, Kooperation, Vertriebsorientierung und Serviceorientierung. Dieses Buch vermittelt dem Leser ein umfassendes Verst?ndnis der kundenbezogenen Prozesse. Kompakt, leicht lesbar und verst?ndlich stellt es die Grundlagen des kundenorientierten Beziehungsmanagements dar und zeigt, wie dieses in der betrieblichen Organisation verankert und mit anderen Aufgaben verkn?pft ist. Ausgehend vom Kundenbeziehungslebenszyklus beschreibt es die einzelnen Phasen einer Kundenbeziehung, einschlie?lich der besonderen Problemfelder des Kundenmanagements und entsprechender L?sungsm?glichkeiten und Vorgehensweisen. Au?erdem gibt es wertvolle Hilfestellung zur Implementierung eines Customer Relationship Managements und zur Umsetzung praktischer Ma?nahmen. - F?r Praktiker in Marketing, Akquisition, Vertrieb, Verkauf, Reklamation und Service ist das Buch ein praktisches Nachschlagewerk, das Zusammenh?nge und Methoden umfassend darstellt. - Studierenden vermittelt es einen ganzheitlichen ?berblick ?ber die kundenbezogenen Prozesse, Methoden und Instrumente. - Berufseinsteigern pr?sentiert es eine systematische Vorgehensweise und wertvolle Anregungen zur Verbesserung ihrer Arbeit.


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Product Details
  • ISBN-13: 9783895786389
  • Publisher: Publicis MCD Werbeagentur GmbH
  • Binding: KindleEdition
  • ISBN-10: 3895786381
  • Publisher Date: 11/3/2009
  • Language: Unknown


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Professionelles Kundenmanagement: Ganzheitliches CRM und seine Rahmenbedingungen
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Professionelles Kundenmanagement: Ganzheitliches CRM und seine Rahmenbedingungen
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