Projeto Unilever Shakti by Bart Loman at Bookstore UAE
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Projeto Unilever Shakti

Projeto Unilever Shakti


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International Edition


About the Book

Esta pesquisa trata dos aspectos positivos e negativos do projeto Shakti da Unilever, um excelente exemplo de marketing para a "Base da Pirâmide", conforme apresentado por C.K. Prahalad (2006). Mulheres rurais indianas pobres são recrutadas para se tornarem empresárias de pequena escala pela Hindustan Lever, a subsidiária indiana da multinacional anglo-holandesa Unilever. Essas mulheres começam a ganhar sua própria renda com a venda de produtos de higiene em sua comunidade local. De acordo com a Hindustan Lever, o status econômico e social das mulheres melhoraria consideravelmente por serem empreendedoras Shakti. Foi descoberto que o projeto Shakti tem um efeito positivo em algumas mulheres em termos de renda extra e empoderamento. No entanto, se as mulheres não atingirem suas metas de vendas, a Hindustan Lever será implacável em suas ações.


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Product Details
  • ISBN-13: 9786203509878
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Weight: 177 gr
  • ISBN-10: 6203509876
  • Publisher Date: 14 May 2021
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: empoderando mulheres rurais indianas
  • Width: 152 mm


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