Propaganda
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Propaganda

Propaganda


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About the Book

Bernays bietet viele Einblicke in einige der mächtigsten und einflussreichsten Institutionen zeitgenössischer industrieller staatskapitalistischer Demokratien." - Noam Chomsky


"Die bewusste und intelligente Manipulation der organisierten Gewohnheiten und Meinungen der Massen ist ein wichtiges Element der demokratischen Gesellschaft. "Diejenigen, die diesen unsichtbaren Mechanismus der Gesellschaft manipulieren, bilden eine unsichtbare Regierung, die die wahre herrschende Macht unseres Landes ist." - Edward Bernays



Edward Bernays, eine wichtige und umstrittene Persönlichkeit im politischen Denken und in der Öffentlichkeitsarbeit, war Pionier einer wissenschaftlichen Methode namens "Consent Engineering". Während des Ersten Weltkriegs spielte er eine entscheidende Rolle im Komitee für öffentliche Information (CPI) der Vereinigten Staaten, einer mächtigen Propagandamaschine, die den Krieg als einen Weg verkaufte, "die Welt sicher für die Demokratie zu machen". PCI-Strategien wurden zum Modell für zukünftiges Kriegsmarketing.


Bernays wandte diese Techniken später unter dem Einfluss von Walter Lipmann und seinem Onkel Sigmund Freud an und verteidigte Propaganda als Instrument zur Manipulation sowohl der Demokratie als auch der Unternehmensinteressen. Sein Buch "Propaganda" aus dem Jahr 1928 prognostizierte auf unheimliche Weise, wie Propaganda das kollektive Denken in Regierung, Politik, Kunst, Wissenschaft und Bildung prägen könnte. Wenn man es heute liest, wird deutlich, wie unsere heutigen Institutionen organisierte Manipulation nutzen, um die Massen zu beeinflussen. In diesem einflussreichen Werk untersuchte Bernays die Psychologie hinter Massenmanipulation, einschließlich des Einsatzes symbolischer Handlungen und Propaganda, die wir heute als "Branding" bezeichnen.


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Product Details
  • ISBN-13: 9788286426066
  • Publisher: Burnham Inc Pub
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Die Kunst der Public Relations
  • Width: 152 mm
  • ISBN-10: 8286426061
  • Publisher Date: 19 Apr 2024
  • Height: 229 mm
  • No of Pages: 114
  • Spine Width: 7 mm
  • Weight: 227 gr


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