Proposal for Improvements in Digital Mkt in the Children's Clothing Industry
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Proposal for Improvements in Digital Mkt in the Children's Clothing Industry

Proposal for Improvements in Digital Mkt in the Children's Clothing Industry


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About the Book

Propose improvements in digital marketing as a relevant factor for the sustainability of micro and small businesses in the commerce sector, selling clothes for children between the ages of 1 to 7 years. The Methodology is descriptive, non-experimental design - transversal, executed the sample space constituted by 15 microenterprises, considering 100% of the population. The data obtained were from the application of the questionnaire with 15 questions, using the survey method, yielding as a result: Digital Marketing: Person: 53% have implemented Digital Marketing in their processes, they are also of the female gender. Processes: 33% of the entrepreneurs have already implemented digital programs. Technology: 80% have implemented Digital Marketing in their processes as part of continuous improvement for their business. Sustainability of the Entrepreneurship: Economic: 67% have digital technology as a support because it is part of their processes. Social: 73% have seen the need to implement BIOSECURITY processes. Environmental: 67% to restart their business had to implement accessories of green ideas.


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Product Details
  • ISBN-13: 9786204112374
  • Publisher: Our Knowledge Publishing
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 209 gr
  • ISBN-10: 6204112376
  • Publisher Date: 26 Sep 2021
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm


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Proposal for Improvements in Digital Mkt in the Children's Clothing Industry
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