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Public Relations

Public Relations


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About the Book

Wer heute in Unternehmen, Verbanden und Verwaltungen eine leitende Tatigkeit ausubt, ist beinahe taglich mit Fragen der Public Relations kon frontiert. Obwohl es viele hervorragende Fachleute auf diesem Gebiet gibt, kommt es in Wirtschaft, Politik und Verwaltung immer wieder zu MiBverstand nissen und vermeidbaren Schwierigkeiten, weil es im entscheidenden Augenblick am richtigen Verstandnis und an der Aufgeschlossenheit fur Public Relations mangelt. Es kommt in der modernen Welt eben nicht nur darauf an, daB man das Richtige tut, sondern man muB zugleich darum besorgt sein, daB die Rich tigkeit auch von anderen, insbesondere in der Offentlichkeit, erkannt wird. Viele Millverstandnisse und Schwierigkeiten entstehen immer wieder da durch, daB die Verantwortlichen uber ihren sachlichen Leistungen die Notwend1gkeiten der menschlichen Beziehungen vernachlassigen. Oft kommt es dann nicht zu der Anerkennung, die fur die weitere Arbeit un erlaBlich ware. Wir wissen heute, daB Public Relations im weiten Bereich des unterneh merischen Handelns eine unentbehrliche Grundlag.e darstellen. Der mehrfach an mich herangetragene Wunsch, jahrzehntelange Erfah rungen und Erkenntnisse auf dem Gebiet der PR-Arbeit in einer konzen trierten Darstellung aufzuzeigen, bereitet infolge der Komplexitat des Themas einige Schwierigkeiten. Es wurde deshalb der Versuch gemacht, in kommentierten Leitsatzen eine praxisnahe greifbare Form zu finden. Dabei konnte teilweise auf eine vor einiger Zeit an der wirtschafts- und sozialwissenschaftlichen Fakultat der Universitat K6ln gehaltene Vorlesung zuruckgegriffen werden."


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Product Details
  • ISBN-13: 9783409300513
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1975 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 322 gr
  • ISBN-10: 3409300511
  • Publisher Date: 01 Jan 1975
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 160
  • Series Title: German
  • Sub Title: Leitfaden Für Die Unternehmens-, Verbands- Und Verwaltungspraxis
  • Width: 170 mm


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