Workplace culture is now one of the most studied aspects of leadership. In order to create an engaging workplace, leaders need to find the balance between people, product, and process. Jim Lipuma, who has spent more than thirty years in sales and executive leadership, is here to help you find the answer.
Lipuma identifies the four main levers of the workplace: People, Passion, Proposition, and Process. People focuses on identifying the visionaries on your team and involving them to create a powerful brand and an enviable culture. Along with leveraging your current talent, recruitment is the single most important responsibility of successful leaders. Lipuma shares his recruitment strategies and philosophies in detail.
Passion is shifting marketing focus from "what" to "why" and aligning values, celebrating successes and creating a recognition-rich culture.
Proposition focuses on your elevator pitch, USP, and the value proposition. Practicing consistent messaging is at the core of the proposition lever.
Process is creating a consistent and repeatable system that will lead to predictable results.
From recruitment to onboarding and from compensation to standards and expectations, Lipuma goes deep into the mechanics of creating a structure that will drive exemplary results and a world-class culture.
About the Author: Jim Lipuma has held executive roles at R. H. Donnelley, Monster.com, Imagitas, Restaurant.com, AOL/Patch, and Kapow. He has led teams of more than three hundred people with revenues of more than $300 million per year.
Lipuma has more than thirty years of experience in business leadership.
