Increase your confidence and unleash your inner lion with "Pure Unadulterated Guts."

Written by renowned Mental Performance Coach, Riley Jensen, he draws on 30 years of experience in sports coaching and performance psychology. In this book you'll find an inspiring blend of practical strategies, motivational insights, and action-oriented exercises. Whether you're an aspiring athlete, a driven professional, or simply someone seeking a more fulfilling life, you'll learn how to handle triumph and disaster with grace, meet challenges with the courage of a lion, and ignite a spark that fuels your journey towards achieving your goals.

Ready to strive, thrive, and roar with the mindset of a champion? Your journey starts here.

"As a former teammate of Riley, I loved his mentality as a player and coach. His insights as a mental performance coach are unparalleled. For any athlete seeking a competitive edge, 'Pure Unadulterated Guts' is an essential read. It offers invaluable guidance on the field, in the classroom, and in the boardroom. This book has my highest recommendation."

Kevin Curtis, 10 year NFL veteran.

"As a super bowl champion for the 49ers, I know the power of a strong mindset. Riley's insights in 'Pure Unadulterated Guts' are a game-changer. This book is a playbook for mental resilience, teaching you how to tackle life's challenges head-on. A must-read for anyone aiming to be their best self.

Jesse Sapolu, Super Bowl Champion, San Francisco 49ers

"More than just strategies for athletes, this book is a blueprint for anyone looking to break free from their own limiting beliefs and harness their true potential."

Jim Olson, President, Utah Jazz

"Riley Jensen has been there in the clutch moments, both as a friend and as a mental coach. The strategies in 'Pure Unadulterated Guts' are the same ones that have helped me keep my head in the game."

Zac Macmath, MLS Veteran Goalkeeper, Real Salt Lake

"An extraordinary guide to harnessing the power within. This book isn't just for athletes-it's for anyone aiming to push their boundaries and realize their fullest potential."

Doug Robinson, Owner and CEO, LGCY power

"Teaming up with Riley over the past years not only advanced my mental game but has also fostered a strong bond of friendship. In 'Pure Unadulterated Guts', Riley delivers a masterclass on reshaping your mindset and achieving greatness in sports and beyond."

Tyler Haws, BYU Basketball All-time Leading Scorer

"Riley's expertise in the mental aspects of the game has been pivotal in my path towards becoming a member of the PGA tour. His book, "Pure Unadulterated Guts", captures these insights brilliantly. Additionally, I'm privileged to count Riley as a genuine friend through our collaborations."

Patrick Fishburn, PGA Tour

"'Pure Unadulterated Guts' feels like a conversation with a friend who's been through the fire. Riley's insights are as genuine as they are powerful. He's helped me, and this book will help you."

Jaxson Dart, Quarterback, OLE Miss

"Every Athlete, Coach, and parent should have this on their bookshelf. A game-changing perspective on the mental battles we face on and off the field."

John Kimball, President, Real Salt Lake