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The Purpose Upgrade

The Purpose Upgrade


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About the Book

Capitalism is in crisis in a culture that risks pulling us apart. There has never been a more urgent need to change our businesses to save the world or a more opportune time to change the world to save our businesses.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

Meet the social entrepreneur who repurposed the 'boring' stationary business to fund micro-finance initiatives reaching millions of the people most exposed to poverty, so that 'even a bad day at the office saves lives'. Learn how the leaders of a coal mining business repurposed their enterprise first as an industrial chemicals company and then more spectacularly as a sustainable living business, improving the lives of billions of people while consistently outperforming expectations for growth. And most importantly, discover how you can foster the human understanding needed to make a 'Purpose Upgrade' an always available event at any level of your own enterprise.

History shows that the most challenging conditions can lead to the greatest potential for renewal. The Purpose Upgrade will support readers in growing enterprises that thrive by uniting us in addressing the extraordinary challenges of our times.


About the Author:

Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organizational success, create economic value and improve peoples' lives.

He is also the founder of Pimp My Cause, which uses cause-related challenges to enhance the capabilities of individual marketers and marketing teams and supports over 2,000 charities and social enterprises with access to pro bono marketing in the process.

Paul has advised clients as diverse as PwC and the United Nations, Sony and Save the Children.

In 2014 he was awarded an honorary visiting fellowship at Edge Hill University business school, has twice won Consultant of the Year awards from the Chartered Institute of Marketing and is an advisory board member at London's Museum of Brands, Packaging and Advertising.


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Product Details
  • ISBN-13: 9781472145185
  • Publisher: Robinson
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Change Your Business to Save the World. Change the World to Save Your Business
  • Width: 152 mm
  • ISBN-10: 1472145186
  • Publisher Date: 19 May 2022
  • Height: 234 mm
  • No of Pages: 256
  • Spine Width: 24 mm
  • Weight: 390 gr


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