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QFD und Dienstleistungsinnovationen

QFD und Dienstleistungsinnovationen


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About the Book

'Innovationen schaffen Zukunft'. Besonders Dienstleistungsinnovationen gewinnen zunehmend an Wichtigkeit. In Anbetracht des damit verbundenen ständig steigenden Konkurrenzdrucks ist es immer wichtiger Serviceinnovationen entsprechend nach den Wünschen und Bedürfnissen von Kunden zu entwickeln. Quality Function Deployment (QFD) kann nicht nur dabei helfen den Kunden die Wünsche von den Lippen abzulesen, sondern diese zu sehen bevor der Kunde sie sieht. Dank QFD ist es zudem möglich diese Wünsche in Leistungsmerkmale zu übersetzen und somit neue bahnbrechende Dienstleistungsinnovationen zu schaffen. Dieses Buch geht auf die Grundlagen von Serviceinnovationen ein und arbeitet deren Besonderheiten und Herausforderungen heraus. Zudem wird Basiswissen über QFD erörtert und die Möglichkeiten von QFD, mit den Herausforderungen von Serviceinnovationen umzugehen, analysiert. Basierend auf den Vorteilen von QFD werden bestehende Innovationsprozesse optimiert und ein neues Serviceinnovationsmanagementkonzept entwickelt.
About the Author: Dipl.-Kffr. Daniela Maria Götz promoviert an der WHU - Otto Beisheim School of Management am Lehrstuhl für Marketing und Handel. Die Autorin studierte Betriebswirtschaftslehre in Ingolstadt, Shanghai und Buenos Aires. Sie sammelte praktische Erfahrungen bei mehreren internationalen Unternehmen verschiedener Branchen. Bereits durch Ihre Ausbildung zur Bankkauffrau wurde sie auf die Relevanz des Themas Serviceinnovationen aufmerksam.


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Product Details
  • ISBN-13: 9783842897618
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 209 gr
  • ISBN-10: 3842897618
  • Publisher Date: 25 Apr 2013
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Sub Title: Entwicklung von Dienstleistungsinnovationen in Abhängigkeit von Kundenbedürfnissen
  • Width: 148 mm


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