Qualità del servizio nelle stazioni sciistiche, Il caso delle stazioni sciistiche in Grecia
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Qualità del servizio nelle stazioni sciistiche, Il caso delle stazioni sciistiche in Grecia

Qualità del servizio nelle stazioni sciistiche, Il caso delle stazioni sciistiche in Grecia


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About the Book

L'obiettivo di questa ricerca è stato quello di esplorare gli attributi della qualità del servizio che influenzano le persone nella scelta della stazione sciistica in Grecia da visitare per il loro divertimento. È stato utilizzato il modello di valutazione della qualità del servizio di Brady e Cronnin (2001) e i partecipanti (N = 191) hanno risposto a un questionario. I risultati hanno indicato che i criteri più importanti per i partecipanti nella scelta di una stazione sciistica sono stati: a) l'intrattenimento personale, b) il trattamento da parte dei dipendenti della stazione e c) la vicinanza al luogo di residenza. I risultati dello studio potrebbero indurre i gestori delle stazioni sciistiche a concentrarsi sulla garanzia di risultati personali positivi per i visitatori, sul coinvolgimento energico dei dipendenti nell'assistenza e sul miglioramento dell'accessibilità alla stazione.


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Product Details
  • ISBN-13: 9786206605041
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6206605043
  • Publisher Date: 28 Oct 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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Qualità del servizio nelle stazioni sciistiche, Il caso delle stazioni sciistiche in Grecia
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Qualità del servizio nelle stazioni sciistiche, Il caso delle stazioni sciistiche in Grecia
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