Qualität im Wellnessmarkt by Bernd Gusken at Bookstore UAE
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Qualität im Wellnessmarkt

Qualität im Wellnessmarkt


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About the Book

Inhaltsangabe: Einleitung: Geht unser Geld im wahrsten Sinne des Wortes „baden"? Fast 70 Milliarden Euro werden jährlich für Gesundheit, Schönheit und Wohlbefinden umgesetzt, und die in den letzten Jahren beobachtete Neueröffnungswelle von Thermen, Freizeitzentren und SPA's1 dürfte noch eine geraume Zeit anhalten. Ein Grund für diesen Trend ist der Übergang von einer Arbeits- zu einer Freizeitgesellschaft, und von einer Wohlstands- zu einer „Wohlfühlgesellschaft". Hinzu kommt ein allgemein vermehrtes Gesundheitsbewusstsein der Verbraucher. Der boomende Wellnessmarkt ist somit ein aktuelles Thema, zu dem es im Qualitätsbereich wenig Literatur und Daten gibt. Die zu beobachtenden Trends bringen immer neue Anbieter hervor, die vielversprechende Wellnessangebote machen. Leider wird der rapide expandierende Markt immer heterogener und unübersichtlicher; die Qualität und Seriosität mancher Angebote lässt zu wünschen übrig, das Risiko, als Kunde geneppt zu werden, steigt. Die hier vorliegende Arbeit konzentriert sich auf den Deutschen Wellnessmarkt und stützt sich auf aktuelle Brancheninformationen, die teilweise noch nicht in den Medien zu finden sind. Sie setzt sich mit der Qualität von Dienstleistungen in Thermen und dem Nutzen für Kunden durch Qualitätsmanagement auseinander. Aus Qualitätsmanagement ergeben sich auch erhebliche Nutzen für den Betreiber; diese sind aber nicht Fokus dieser Arbeit und werden daher kurz erläutert, aber nicht vertieft werden. Im ersten Teil der Arbeit erfolgen mehrere Begriffserklärungen zum Thema „Wellness" und „Thermen". Der zweite Teil setzt sich mit der Qualität der in Thermen angebotenen Dienstleistungen und ihrem Einfluss auf die Qualitätsdefinition auseinander. Qualitätsmanagement und die daraus folgenden Nutzen für Verbraucher werden im dritten Teil behandelt. Hier werden verschiedene existierende Zertifizierungsmodelle vorgestellt und beschrieben. Der letzte Teil der Arbeit schlägt einen Leitfaden zur kundennutzenorien


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Product Details
  • ISBN-13: 9783838685045
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3838685040
  • Publisher Date: 19 Dec 2004
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 132 gr


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