Qualité du service dans les stations de ski, le cas des stations de ski en Grèce
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Qualité du service dans les stations de ski, le cas des stations de ski en Grèce

Qualité du service dans les stations de ski, le cas des stations de ski en Grèce


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About the Book

L'objectif de cette étude était d'explorer les attributs de la qualité de service qui influencent les gens à choisir la station de ski en Grèce qu'ils visiteront pour se divertir. Le modèle d'évaluation de la qualité du service de Brady et Cronnin (2001) a été utilisé et les participants (N = 191) ont répondu à un questionnaire. Les résultats indiquent que les critères les plus importants pour les participants dans le choix d'une station de ski sont: a) le divertissement personnel, b) le traitement par les employés de la station et c) la proximité de leur lieu de résidence. Les résultats de l'étude pourraient inciter les directeurs de stations de ski à se concentrer sur l'obtention de résultats personnels positifs pour les visiteurs, sur l'implication énergique des employés dans leur service et sur l'amélioration de l'accessibilité de la station.


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Product Details
  • ISBN-13: 9786206605058
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 6206605051
  • Publisher Date: 28 Oct 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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