Quick Guide Content by Christina Munzer - Bookswagon
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Quick Guide Content

Quick Guide Content


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About the Book

1 Einleitung1.1 Definition Content1.2 Was will Google eigentlich?1.3 Definition Content-Strategie1.4 Definition Content-Marketing2 Was Content bewirken kann2.1 Die Außenwirkung guten Contents2.1.1 Reichweite erzeugen2.1.2 Brand-Awareness2.1.3 Image2.1.4 Branding2.1.5 Expertise2.1.6 Autorität2.2 Der Einfluss von Content auf den User2.2.1 Vertrauen2.2.2 Kundenbindung2.2.3 Social-Engagement2.3 Guter Content aus Sicht der Suchmaschine2.3.1 User-Behavior-Daten2.3.2 Backlinks2.4 Ziele von suchmaschinenoptimiertem Content3 Content-Arten4 Definition des optimalen Content-Fokus4.1 Zielgruppenanalyse und -definition4.2 User-Intent: Was Nutzer wirklich wollen4.2.1 Drei Arten von Suchanfragen4.2.2 Do: Transactional-Search4.2.3 Know: Informational-Search4.2.4 Go: Navigational-Search4.3 Content-Planung entlang der Customer-Journey4.4 Die Aufgaben des Contents4.4.1 FISH-Modell4.4.2 Inhaltliche Content-Ausrichtung4.5 Wrap-Up: Wie hebe ich mich von klassischen Webtexten ab?5 Der Weg zum perfekten Content5.1 Strategie5.1.1 Definition von Zielen5.1.2 Ausrichtung auf eCommerce5.1.3 Ausrichtung auf Reichweite5.1.4 Ausrichtung auf Branding5.2 Audits5.3 Recherchen5.3.1 Technische Analysen5.3.2 Themenpotenziale aufdecken5.3.3 Von der Recherche zur Struktur für neuen Content5.4 Planung für effizienten Content5.4.1 Aussagekräftiger Redaktionsplan und Briefings5.4.2 Strenge Guidelines für die Umsetzung5.5 Effiziente Content-Erstellung für langanhaltende Erfolge5.5.1 Basics der Texterstellung5.5.1.1 Webtext-Arten, die jeder kennen sollte5.5.1.2 Semantische Auszeichnungen5.5.1.3 Strukturelemente5.5.1.4 Keywords5.5.1.5 Meta-Daten5.5.2 Psychologie bei der Content-Erstellung5.5.3 Storytelling und Emotion5.5.4 Klassische SEO-Onpage-Faktoren5.5.4.1 Snippets optimieren5.5.4.2 URLs sprechend gestalten5.5.4.3 Image alt-Tags befüllen5.5.4.4 Korrekter Einsatz von h-Tags5.5.4.5 Keywords integrieren5.5.4.6 Interne Links setzen5.5.4.7 Duplicate-Content vermeiden5.5.5 Qualitätsprüfung für hochwertigen Content5.5.5.1 TF*IDF-Analyse5.5.5.2 Qualitätsprüfung Step-by-Step5.5.5.3 Optimierungskonzept für bestehende Web-Texte5.6 Die richtige Content-Verbreitung5.6.1 Warum die Verbreitung überhaupt so wichtig ist5.6.2 Die richtigen Kanäle wählen5.6.3 Die Wichtigkeit des Pre-Outreaches5.6.4 Welche Anforderungen stellen die Kanäle an den Content5.7 Monitoring5.7.1 Was sind eigentlich Erfolge im Content-Marketing?5.7.2 Die Wahl der richtigen KPIs5.7.3 Priorisierung der Inhalte nach Search-Metriken5.7.4 Emotionale Erfolge in Zahlen messen6 Optimierungsstrategien6.1 Irrelevanten Content sofort löschen?6.2 Evergreen-Content schaffen6.3 Republishing vorhandener Inhalte6.4 Repurposing vorhandener Formate7 Ausblick: Wohin mit all dem Content?

About the Author: Lydia HagenLydia Hagen ist Online-Redakteurin und hat sich auf die Erstellung von suchmaschinen- und zielgruppenorientiertem Content spezialisiert. Durch zahlreiche Projekte im Verlag und in Agenturen konnte sie tiefgreifendes Fachwissen in der Content-Erstellung erfolgreich präsentieren. Detaillierte Themen-Recherchen sowie die Erstellung mehrwertbringender Texte für den Leser sind ihre Leidenschaft. Dabei liegt der Fokus stets auch auf dem SEO-Ansatz, um die Anforderungen der Suchmaschinen zu erfüllen.
Christina MünzerChristina Münzer ist als Content-Marketing-Managerin in der Online-Marketing-Branche tätig. Dabei hat sie sich auf die strategische Content-Optimierung von Websites sowie die zielgruppenorientierte Verbreitung von Inhalten spezialisiert. Durch ihren Marketing-Background wird jedes Content-Projekt sowohl kreativ als auch mit klarem SEO-Fokus verwirklicht, um maximale Erfolge erzielen zu können. Ihr Steckenpferd ist die Konzeption von Landingpages, die aufmerksamkeitsstark agieren und die Zielgruppe emotional ansprechen.



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Product Details
  • ISBN-13: 9783658235857
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 267 gr
  • ISBN-10: 3658235853
  • Publisher Date: 15 Nov 2018
  • Height: 210 mm
  • No of Pages: 163
  • Series Title: Quick Guide
  • Sub Title: Der Weg Zum Perfekten Content Für Mehr Reichweite, Awareness, Leads Und Social-Engagement
  • Width: 148 mm


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