Quick Guide Game Hacking, Blockchain Und Monetarisierung
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Quick Guide Game Hacking, Blockchain Und Monetarisierung

Quick Guide Game Hacking, Blockchain Und Monetarisierung


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About the Book

Vorwort.- 1. Game Hacking: Von der Raubkopie zum Cybercrime Game Hack und Interview: Dr. Andreas Lober kommentiert Game Hacking als Cyber Crime.- 2. Blockchain, Crypto Assets und Gamer Tokens: Von Pac Man zu Virtual Goods und Interview: Prof. Dr. Swen Schneider - 'Blockchain und Serious Games'.- 3. Monetarisierung von Computerspielen: Vom Algorithmus zur KI.- 4. Crytek Frankfurt: Real-Time Engine und Künstliche Intelligenz und Interview: Pascal Tonecker kommentiert KI in der CRYENGINE.
About the Author: Prof. Dr. Lutz Anderie ist Autor von 'Games Industry Management - Gründung, Strategie und Leadership' und 'Gamification, Digitalisierung und Industrie 4.0 - Transformation und Disruption verstehen und erfolgreich managen', und gilt als international anerkannter Experte für Digitalisierung und Branchenkenner der Games-, Medien- und Entertainmentindustrie. Er verfügt über umfangreiche Managementexpertise in der Unternehmensführung sowie der Vertriebs- und Marketingsteuerung. Er war für Sony Playstation, den führenden Anbieter von Games und Konsolen, tätig, ebenso für Atari, den Erfinder des kommerziellen Videogames, und Namco Bandai, den börsennotierten japanischen Games- und Spielwarenkonzern.
Professor Anderie zeichnete für die Markteinführung von über 100 Videogames, einschließlich der Topseller Uncharted, Gran Turismo und The Witcher, verantwortlich. Er ist Professor für Wirtschaftsinformatik an der Frankfurt University of Applied Sciences (Frankfurt UAS) und Lehrbeauftragter der SRH Hochschule Heidelberg, Fakultät Information, Medien und Design. Als Fachexperte des federführend von der TU Darmstadt geleiteten und von der EU sowie dem Hessischen Ministerium für Wirtschaft, Energie, Verkehr und Wohnen geförderten WTT Serious Games Projekt unterstützt er den Wissens- und Technologietransfer. Prof. Dr. Anderie gründete sein erstes Unternehmen während seines Studiums. Er arbeitet als General Manager der kanadischen Advantage Group mit den 100 größten FMCG Unternehmen, wie beispielsweise Coca Cola, Nestlé, Ferrero und Procter & Gamble in der Strategie- und Managemententwicklung. Digital- Leadership und Transformation, E-Commerce, Künstliche Intelligenz, Gamification und die Amazonisierung des Handels zählen zu seinen Kernkompetenzen.


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Product Details
  • ISBN-13: 9783662608586
  • Publisher: Springer
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: Quick Guide
  • Sub Title: Wie Sie Mit Künstlicher Intelligenz Wertschöpfung Generieren
  • Width: 148 mm
  • ISBN-10: 3662608588
  • Publisher Date: 26 Mar 2020
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 7 mm
  • Weight: 222 gr


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