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Quick Guide Ki-Projekte - Einfach Machen

Quick Guide Ki-Projekte - Einfach Machen


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About the Book

1 Bauchgefühl unterfüttern - KI zwischen Glaskugel und Kalbsschnitzel1.1 Die KI-Taschenlampe im Datenwald der Dinge1.2 KI kämpft an der Kundenfront2 Einfach machen - Customer Lifecycle in Marketing, Vertrieb und Service2.1 Discovery - Entdecken mit Lead-Filtern2.2 Explore - Erkunden mit Targeting2.3 Buy - Kaufen auf Empfehlung2.4 Use - Anreichern mit Content Marketing2.5 Ask - Antworten mit Chatbots2.6 Engage - Halten mit Churn Management3 Größer denken - Konversations-Kommerz konzentriert Macht3.1 Bots im Gespräch3.2 Bot-Ökonomie setzt neue Regeln3.3 Emotion stärkt Vertrauen in Automatisierung4 Erst das Anliegen, dann die Technik - den richtigen Anwendungsfall finden4.1 Schatzkiste voller Kundenbedürfnisse4.2 Ungewollten Kontakt vermeiden und ungeliebten vereinfachen4.3 Wirtschaftlichkeit realistisch rechnen4.4 Auftrag im Detail klären4.5 Projekt strukturiert aufsetzen5 Der kleine Bot schmeckt am besten - je einfacher, desto Quick Win5.1 Chatbots mit Mehrwert werden mehr5.2 Von Schnittstellen, Plattformen und Baukästen5.3 Checkliste für Bot-Erfolg6 Die Guten ins Töpfchen - Daten essen die Welt6.1 Big Data ist jetzt Cloud6.2 Datensalat sortieren7 Überwachen oder bestärken - Lernverfahren im Vergleich7.1 Schokoriegel mit Bier - symbolische Lernverfahren7.2 Katzen oder Marder - sub-symbolische Lernverfahren7.3 Von Bäumen und Netzen - Lernverfahren auswählen7.4 Open-Source und Public Cloud - die passende Anwendung finden8 Trainingskultur mit Lauschangriff - Bots und Sprach-Skills entwickeln8.1 Eierlegende IT-Psychologen im Trainingsteam8.2 In sieben Schritten zu Ihrem ersten Chatbot8.3 Sozialer Zuhörer fördert Vertrieb8.4 Bots für Fortgeschrittene8.5 Sprachassistenten-Skill mit Slang9 Kontrolle ist besser - Transparenz werteorientiert gestalten9.1 Blackbox mutig durchleuchten9.2 Datenhunger rechtskonform regeln9.3 Wertesystem international klären10 Willkommenskultur für Roboter - soziale Integration ins Team10.1 Fruchtbaren Boden bereiten10.2 Flexible Grenzen setzen10.2.1 KI-Designer10.2.2 KI-Trainer10.2.3 KI-Versteher10.3 Fluide Co-Kreation modellieren

About the Author: Verena Fink ist Gründerin der Strategieberatung Woodpecker Finch GmbH und Advisory Board Member beim kalifornischen IT-Dienstleister DocuSign Inc. Die Anwendung von Künstlicher Intelligenz in kundennahen Bereichen begleitet sie sowohl in der Beratung, als auch als Mitgründerin von Quorum AI, (US-Startup für self-organizing, autonomous, real-time artificial intelligence) in San Francisco. Die Expertin für datengetriebene-Business Modelle spricht häufig auf Technologiekonferenzen und schreibt über die Auswirkungen der Künstlichen Intelligenz auf Unternehmen und Arbeitswelt. Sie stützt ihre Empfehlungen auf umfangreiche Transformationserfahrung in Managementpositionen der Branchen Handel / E-Commerce, Medien und FMCG, zuletzt in der deutschen Geschäftsleitung eines US-Handelskonzerns. Ihre Mission ist es, europäischen Unternehmen Lust auf menschenfreundliche KI-Projekte zu machen, als Gegengewicht zu den großen Internetmonopolen.


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Product Details
  • ISBN-13: 9783658288648
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 149
  • Series Title: Quick Guide
  • Sub Title: Künstliche Intelligenz in Service, Marketing Und Sales Erfolgreich Einführen
  • Width: 148 mm
  • ISBN-10: 3658288647
  • Publisher Date: 23 Jan 2020
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 254 gr


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