Raccolta di casi di studio di Global Digital Trading
Raccolta di casi di studio di Global Digital Trading

Raccolta di casi di studio di Global Digital Trading


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About the Book

Il rapido sviluppo delle tecnologie dell'informazione e lo scoppio dell'epidemia della nuova corona hanno cambiato radicalmente le questioni operative delle imprese globali. Sia il marketing che i modelli di business e le catene di fornitura hanno beneficiato dell'applicazione delle tecnologie informatiche, ma sono stati influenzati dalle perturbazioni provocate dall'epidemia. Questo libro include tre casi di studio che corrispondono a tre elementi della catena del valore della gestione operativa: marketing e modello di business, logistica della catena di fornitura. Il primo documento si concentra sulle questioni di marketing legate all'e-commerce dal vivo. Il secondo documento studia il modello di business di SHEIN, un'azienda cinese di moda online di successo. Il rapido sviluppo di Internet in Cina nel XXI secolo ha creato un'opportunità per lo sviluppo del commercio elettronico transfrontaliero. Il terzo articolo analizza l'industria marittima di Singapore.


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Product Details
  • ISBN-13: 9786206112686
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 145 gr
  • ISBN-10: 6206112683
  • Publisher Date: 21 Jun 2023
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm


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Raccolta di casi di studio di Global Digital Trading
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