Radical Business is a blueprint for business owners and businesses ready to usher in a newer, practical form of doing business. By learning more about what a "social enterprise" is and how it can apply to any business, employee, activist, consumer, or citizen, we can use the golden rule as a catalyst for a different mindset.
Here David Gaines provides real-life business insight by going into depth about how businesses interact with their supply chains, employees, customers, competitors, community, and environment. With examples of actual, successful companies who have taken action to grow their profitability and positive impact, alongside practical steps, anyone can start making a positive impact through their organization.
When you hear someone talking about a "radical business idea," you expect to hear something no one has done before--a brand new concept, a new kind of technology, or a new way of operating. But the primary definition of "radical" means "of or going to the root or origin."
A genuinely radical business goes back to its root purpose: to meet a customer's need, solve a problem, and provide value.
As the world rapidly changes, and we realize that it needs more businesses that do good, Radical Business can help us leave the world better than we found it.
About the Author: David Gaines is currently the CEO and Chief Visionary for La Terza Artisan Coffee Roaster, a full-service coffee resource that provides high-quality coffee for consumers, equipment, and education for restaurants and coffee shops. He believes in the power of coffee to foster human connection, and the critical role coffee shops play in the social health of our communities. Admittedly an idealist and a staunch believer in the golden rule, he dreams of a world where businesses are social enterprises and people are equally valued, served, and empowered. David lives in Cincinnati, Ohio, with his wife, Beth, and son, Parker, and two dogs.
