"Award-Winner "- 2014 USA Best Book Awards A good book on how to sell? Yes, but more importantly a book that teaches a system for communications. Learn a way to communicate that just happens to work in selling but in reality goes far beyond that. Haven't been able to read between the lines in verbal communications? No need to use guesswork to figure out what is being said. Communications will become clear and precise and sales calls will go from pitches to conversations. Conversations that can lead to more sales.
About the Author: Hal Thorsvig was a recent college graduate with a degree in psychology wondering what now to do with his life when a conversation with friends illuminated the idea of a career in sales. Sick and tired of being poor and eager to establish a career, sales seemed to present a fairly good opportunity. Good sales people made good money and he decided to give it a shot. Some 400 resumes later, he received an offer in sales from the manufacturer of a leading brand of antifreeze. At his first sales call, he became completely tongue-tied to the point where his manager had to take over. Admittedly shy, and with the realization that most sales calls were going to involve encounters with total strangers, Hal had the idea of diverting attention away from himself by asking questions. This strategy proved quite successful and within a few years he was winning sales contests and fielding questions from salespeople as to his effective method for success. Today he is the President of Seica Systems, Inc a sales development company operating in the Pacific Northwest. He has built a reputation for developing overachieving sales teams in industries ranging from high tech, manufacturing, telemarketing, retail, non-profit and entrepreneurship nationally and overseas. At present, Seica Systems is recognized as one of the leading sales development companies in the Pacific Northwest. James Hayden is one of those people who was destined to be in sales. As a child, he loved selling anything door-to-door, and won many contests and prizes as a result. He also enjoyed attending Zig Ziglar and Tom Hopkins seminars with his mother, from whom he learned how to talk to anyone. Like Hal, learning how to sell was also a way to overcome shyness. As an adult, he has had tremendous success selling everything from giftware to multi-million dollar technology consulting, to mobile applications. His largest successes came after seventeen years in the business and by trial and error discovering the sales approach that is taught by Hal Thorsvig. He is presently an AVP of Zumobi, a partner in Fastwater Ventures and Hospitality Grapevine, an advisor to Hotelscan, and a board member of Western Washington University Leadership Institute. In his spare time, he climbs mountains, runs, practices yoga and hangs out with an amazing family.