Regarder les émotions du point de vue de la conception
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Regarder les émotions du point de vue de la conception

Regarder les émotions du point de vue de la conception


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About the Book

Le design, dans ses différents domaines, est un agent qui génère des besoins continus. Il est chargé de susciter le désir d'acheter, et ce principalement en exposant ses produits dans les vitrines des magasins. Mais un étalage peut aussi être considéré comme un produit de design car, pour attirer l'attention du consommateur et susciter son plaisir (visuel), il utilise des stratégies qui font appel à des éléments de perception et d'émotion. Les lumières, les couleurs, les formes, les éléments tridimensionnels mettent en scène des valeurs sociales, économiques et culturelles, ce qui provoque un mélange de sentiments chez l'observateur. Cependant, les réponses émotionnelles qui se produisent devant une vitrine ne sont pas connues des concepteurs, pas plus que les éléments de la vitrine qui provoquent ces retours affectifs. S'agit-il des éléments de perception ou des objets exposés ? Ces réactions seraient-elles modifiées par la mise en place d'un objet susceptible de susciter un mécontentement émotionnel ? Interroger un consommateur sur un produit peut le mettre dans une situation inconfortable et sa réponse ne serait pas vraie. Par conséquent, cette recherche vise à comprendre les réponses émotionnelles des observateurs de vitrines, par le biais d'une méthodologie d'observation, et à corroborer ainsi le design et ses différents domaines.


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Product Details
  • ISBN-13: 9786206248071
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 363 gr
  • ISBN-10: 6206248070
  • Publisher Date: 19 Jul 2023
  • Height: 229 mm
  • No of Pages: 208
  • Spine Width: 12 mm
  • Width: 152 mm


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