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Reinspiring the Corporation

Reinspiring the Corporation


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About the Book

Mittlerweile haben moderne Unternehmen die ewigen strategischen Wendemanover satt, die viel versprechen aber letztlich nur die Mitarbeitertreue beeintrachtigen und gesundes Wachstum und Innovation mehr behindern denn fordern. "Reinspiring the Corporation" fuhrt den Leser durch die verschiedenen Strategien der letzten Jahrzehnte (z.B. Restrukturierung, Personalabbau, Outsourcing), indem er gleichzeitig ihre jeweiligen Schwachpunkte erlautert. Autor Mark Scott zeigt auf, warum Unternehmen und ihre Mitarbeiter heute "neu inspiriert" werden mussen, damit sie wieder wachsen und sich entwickeln konnen. Die Neuinspirierung ist ein ethischer, ein positiver Schritt nach vorn, mit dem Ziel, durch die Erneuerung der vertraglichen Verpflichtung zwischen Angestellten und Unternehmen eine kollektive Kreativitat und Uberzeugung zu fordern. Anhand der erfolgreichsten und bestandigsten Organisationen in der Geschichte - den gro?en Weltreligionen - erlautert Mark Scott, was Menschen dazu bringt, um des Erfolgs willen zusammenzuarbeiten. Er kombiniert diese Erkenntnisse mit praktischen Werkzeugen, die dem Unternehmen den Weg ins 21. Jahrhundert weisen. "Reinspiring the Corporation" - eine unverzichtbare Lekture fur alle Unternehmensstrategen und Manager und garantiert ein echter Motivationsschub fur jedes Unternehmen. Jetzt neu als Broschurausgabe!
About the Author: MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing group that was acquired by Cordiant Communication Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a numbe of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is author of Value Drivers, The Professional Service Firm and Heartland: How to build companies as strong as countries, all published by John Wiley and Sons.


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Product Details
  • ISBN-13: 9780471485452
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 227 mm
  • No of Pages: 208
  • Series Title: English
  • Sub Title: The Seven Seminal Paths to Corporate Greatness
  • Width: 148 mm
  • ISBN-10: 0471485454
  • Publisher Date: 10 Jul 2001
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 363 gr


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