Relaunch eines Hochschulmagazins by Markus Hevesi
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Relaunch eines Hochschulmagazins

Relaunch eines Hochschulmagazins


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About the Book

Projektarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 2,0, Technische Universität Ilmenau (Institut für Medien- und Komunikationswissenschaft), Sprache: Deutsch, Abstract: Die vorliegende Arbeit begleitet den Relaunch vom Jugendmagazin KeeX zum Hochschulmagazin 2tausend3. Sie entstand parallel zu Abläufen auf den Ebenen Theorie, Konzeption, Empirie sowie Produktion. Ihre inhaltliche Unterteilung spiegelt diese Komplexe wider. "Was lest ihr denn da?", fragte uns mal ein Sitznachbar wä̈hrend einer Vorlesung. Wir reichten ihm das dünne Heft im A5-Format herüber. "KeeX - was ist das? Muss ich das kennen?" wollte er wissen, während er sichtlich gelangweilt durch die Seiten blätterte. Seine Miene erhellte sich kaum, als wir ihm erklärten, dass das ein Studentenmagazin sei, das wir selbst produziert hatten. "Respekt für das Engagement, aber eine Unicum ist euer KeeX noch lange nicht." Aussagen wie diese waren es, die uns nachdenken ließen, wie wir das Magazin verbessern könnten - waren wir uns der Mängel doch selbst bewusst. Ein so genannter Relaunch müsste die Lösung sein, überlegten wir weiter; eine ganzheitliche Neugestaltung des Hefts und seines Inhalts. Doch wie mussten wir dazu vorgehen? Schnell wurde uns klar, dass zu einem Relaunch mehr gehört, als Texte zu verbessern und mit dem Layoutprogramm QuarkXPress umzugehen. Wir brauchten einen konzeptionellen Überbau, eine Produktdefinition, mussten eine Zielgruppe festlegen und diese in der Neuordnungsprozess einbeziehen, ein Produktmuster erstellen, etc. Im ersten, theoretische Teil, bieten wir eine grundlegende Einführung zum Begriff Zeitschrift. Geschichtliche und ökonomische Aspekte kommen darin ebenso vor wie Abhandlungen zum Zeitschriftenlayout oder zur Typologie der Zeitschriften. Wir fokussieren schließlich auf die Gruppe der Studentenmagazine. Wie wir verfahren sind, um aus der KeeX ein besseres Produkt zu machen, darüber gibt der zweite große


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Product Details
  • ISBN-13: 9783640119103
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 218 gr
  • ISBN-10: 364011910X
  • Publisher Date: 27 Jul 2008
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Sub Title: Projektarbeit zur Konzeption und Erstellung eines Prototyps
  • Width: 148 mm


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