Repräsentation kultureller Zeichen durch kapitalisierende Kompetenzen, Marken und Streams
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Repräsentation kultureller Zeichen durch kapitalisierende Kompetenzen, Marken und Streams

Repräsentation kultureller Zeichen durch kapitalisierende Kompetenzen, Marken und Streams


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About the Book

Inhaltsangabe: Problemstellung: Die gängigen Kategorien Wirtschaftswissenschaft, Soziologie, Politologie und Kulturwissenschaft erklären in nur eingeschränktem Maße die kulturellen und materiellen Verstrickungen heutiger Waren- und Markenwelten mit Populärkulturen, Medien, Avantgarden sowie ästhetischen und politisch-ökonomischen Entwicklungen. Die netzwerkartig verbundenen Aktionen von Individuen, Gemeinschaften, Kulturen und Unternehmen bedürfen jedoch einer kontextbezogenen Untersuchung, die sich freilich einer konkreten Klassifizierung und eindeutigen Nutzenfunktionen entziehen muss. Letzten Endes unterliegt die Forschung nach den Zeichensystemen und Trends den kollektiven Mentalitäten und Empfindungen, zu denen alle Institutionen und sozialen Bereiche gemeinsam beigetragen haben. Der im englischen feste Begriff Cultural Studies, der in unserem Zusammenhang Kultursemiotik genannt werden kann, thematisiert die disziplinenübergreifenden Windungen der Zeichen und Symboliken, und wird am besten mit den Worten Lawrence Grossbergs fühlbar, der schreibt „man könnte Cultural Studies als Disziplin der Kontextualität beschreiben." Das Erkenntnisinteresse dieser kultursemiotischen Arbeit gilt also nicht primär den Produkten, Marken oder hard facts, sondern den ihnen zu Grunde liegenden Mentalitäten und - da die Zeichensysteme gesellschaftlich, keineswegs aber natürlich fixiert sind - den Interessen und Ideologien, die hinter der Propagierung bestimmter Mentalitäten, Empfindungen und Werte liegen. Schon jetzt schmunzle ich über die verwirrten Interessierten, die sich beim Ausdruck Trend auf dem Titelblatt auf irgendetwas Erregendes und Spaßiges freuen, und die inhaltlich leider nur die traurige Tristesse der analytischen Theorie zu sehen bekommen. Egal, zur Pflichtlektüre wird es schon nicht werden! Ich freue mich jedenfalls, wollte ich doch schon immer genau so funktionieren, wie Mykel Board sorgenfrei ausdrückt: „My fun begins where your fun ends". Inhaltsverze


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Product Details
  • ISBN-13: 9783838631417
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 204 gr
  • ISBN-10: 3838631412
  • Publisher Date: 25 Feb 2001
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Sub Title: Ein kontextorientiertes Konzept zur ästhetischen Analyse und Entwicklung von Trends und Economies
  • Width: 148 mm


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Repräsentation kultureller Zeichen durch kapitalisierende Kompetenzen, Marken und Streams
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