Emerging Markets are also called the developing countries and the term 'Emerging Markets' is most commonly used in the financial world. There are many explanations given to describe the emerging markets. To say on a simple note, these are basically low income countries but with a rapid speed of economic growth. The emerging markets moving from their traditional agricultural business. Industries are flourishing in these markets and the governments in these countries have altered their policies favouring economic liberalization. The political leaders of the emerging world are trying to create a good quality of life for their people.Among the emerging countries, China, India, Brazil, Russia and South Africa (commonly known as BRICS) are considered to be the big emerging nations and China is considered to be the leader of emerging markets. Emerging countries are classified into many groups similar to BRICS. China, India, Thailand, Indonesia, Czech Republic, Hungary, Colombia, South Africa, Mexico, Turkey, Russia, Poland, Malaysia, Chile and Peru are considered to be some of the most promising emerging markets. Emerging markets are of great importance in the business world. This is because of the great oppurtunities they provide. Because of their high growth rates, the emerging markets are always the favourite for investors.Emerging markets have many distinct features that set them apart from the rest of the world. These markets have plenty of resources. Some countries have huge population with skilled labour force; some have young talent and some with great mineral resources. Emerging markets are the force behind increasing global economy. They are the ones that drive the growth rate. Emerging markets gained its importance mainly from the 2007 financial crisis. When all the advanced countries were shaken due to the crisis, the emerging markets were able to sustain and showcased slow growth even at the time of crisis.Investors and multinational companies from across the world are looking ways to enter into emerging markets. Although there are assured benefits and gains from doing business or from investing in emerging markets, it has its own risk and challenges also. Not all emerging markets are good investments. There are many factors that need to be looked upon.This book will help in understanding what the emerging markets really are and why there is so much hype about it. Also many key aspects like the future of the emerging markets and the various risks associated with it is discussed very clearly along with the mitigations. It will also help in identifying the strength of each of the emerging markets and their performance before and after the financial crisis.
About the Author: Dr Surbhi Jain is the head of Academics at Regenesys Institute of Management. She has a PhD (management) and an MBA (Marketing and HR). She has over 10 years of experience. She reads voraciously and writes eclectically. She has published a book on Business communication and that is now a prescribed textbook for Mumbai university management course. She is currently authoring a book on Change management. This is in addition to 4 international research papers and 3 international case studies that she has published within the last 4 years. She has supervised 137 MBA students over the last 10 years for their research dissertations and 6 students are writing their doctoral thesis under her guidance. She believes in encouraging young individuals to see the beauty and potential that is within them and encouraging deep love and respect for others and the environment.