Resistance Is Useless Book by Geoffrey Burch - Bookswagon
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Resistance Is Useless

Resistance Is Useless


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About the Book

This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:

  • Change anyone's opinion on any subject.
  • Transform a lynch mob into your most devout supporters.
  • Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
  • Understand how a perfect product demonstration can get you hurled into the street by security.
  • Sell tanks to Genghis khan.

Readership: General Business, customer service and sales.


About the Author: Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.


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Product Details
  • ISBN-13: 9781841124698
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Height: 233 mm
  • No of Pages: 288
  • Series Title: English
  • Sub Title: The Art of Business Persuasion
  • Width: 160 mm
  • ISBN-10: 1841124699
  • Publisher Date: 07 Mar 2003
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 22 mm
  • Weight: 494 gr


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