Resourcing the Start-Up Business by Allan MacPherson
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Resourcing the Start-Up Business

Resourcing the Start-Up Business


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International Edition


About the Book

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture.

This second edition brings in material on crowdfunding, digitalization and covid-19, and dedicates new chapters to:
- lean start-ups and business models
- idea generation and opportunity development
- and business incubators and accelerators.

The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors.

Resourcing the Start-Up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.


About the Author:

Oswald Jones is Professor of Entrepreneurship at the University of Liverpool, UK
Allan Macpherson is Associate Professor of Management at University of Wisconsin-La Crosse, US and Professor of Organisational Behaviour at De Montfort University, UK.
Dilani Jayawarna is Senior Lecturer at the University of Liverpool, UK.


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Product Details
  • ISBN-13: 9781032321196
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Height: 233 mm
  • No of Pages: 416
  • Series Title: Routledge Masters in Entrepreneurship
  • Sub Title: Creating Dynamic Entrepreneurial Learning Capabilities
  • Width: 156 mm
  • ISBN-10: 1032321199
  • Publisher Date: 31 Oct 2022
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 1010 gr


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