The responsive global organization can adapt business operations across multinational markets in response to unpredictable changes in the turbulent global marketplace. This book deals with different aspects of the effective multinational corporation (MNC) pointing to new ways in which the MNC can enhance responsiveness faced with increasing market turbulence. Drawing on contemporary research in strategy and international business, the book considers relevant aspects including subsidiary autonomy, individual and team engagement, local knowledge, knowledge-based innovation, dynamic integrative processes, cross-cultural management, crisis handling, and the impact of abrupt events.The diversity of multinational business provides many opportunities, but also distinct challenges that must be managed effectively. Here an interactive dynamic between headquarters and local business units is driving responsiveness and adaptive behaviors. Corporate headquarters must structure a multinational organization so adaptive initiatives exploit local market insights where opportunities evolve from autonomous responses around the world. This can entail crisis responses involving both local and corporate efforts as a robust way to handle unexpected incidents. Such interactive approaches constitute a combination of central integration and decentralized local responses as the basis for a dynamic adaptive system. To make this work in a multinational context, we must consider the intricate interplay between corporate values and local cultures, and understand how leadership philosophies influence how diverse employees act as team players and global corporate citizens. The book provides relevant insights on all these important issues.
About the Author: Torben Juul Andersen is Professor of Strategy and International Management at the Copenhagen Business School and Director of Center for Global Strategic Responsiveness. He previously taught strategic management and financial economics at George Mason University and Johns Hopkins University and served in executive positions with Citibank, N.A., Citicorp Investment Bank Ltd. and Unibank A/S. Dr. Andersen has written several books and his academic articles have appeared in Strategic Management Journal, Journal of Management Studies, Journal of Business Research, Long Range Planning, International Business Review and more. He holds a PhD (UNC-Chapel Hill), MBA (McGill University) and MSc (University of Copenhagen).