Restrukturierung von Wertschöpfungsketten in der Digitalisierung
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Restrukturierung von Wertschöpfungsketten in der Digitalisierung

Restrukturierung von Wertschöpfungsketten in der Digitalisierung


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About the Book

Globale Wertschöpfungsketten stellen nicht nur hochkomplexe Beziehungsgefüge dar, sondern unterliegen auch einem ständigen Wandlungsprozess. Ein zentraler Treiber dieser Wandlungsprozesse ist der technologische Fortschritt. Moderne Informations- und Kommunikationstechnologien, insbesondere die Phänomene der Digitalisierung und des Online-Handels, sind derzeit von besonderer Bedeutung für Wertschöpfungsketten, da unterschiedliche Fortschritte in der Digitalisierung nicht nur zu wirtschaftlichen Vor- und Nachteilen von Unternehmen führen können, sondern auch zu Up- bzw. Downgradingprozessen innerhalb der Wertschöpfungsketten. In der vorliegenden Studie wird der Fokus auf den handels- bzw. konsumentennahen Teil von Wertschöpfungsketten gelegt, um die Folgen der Digitalisierung für Hersteller, Händler und Konsumenten näher zu betrachten. Als konkretes Forschungsbeispiel dient die deutsche Schuhbranche, da sich diese gegenwärtig - von Industrie bis Handel - in einem umfassenden Strukturwandel befindet. Die Analyse zeigt, dass sich die Komplexität von Wertschöpfungsketten im Zuge der Digitalisierung deutlich erhöht (hat). In der Schuhbranche drängen neue Akteure auf den Markt, bestehende Akteure müssen sich anpassen. Direkte Folgen sind nicht nur eine neue Akteurskonstellation, sondern auch ein sich neu bildendes Machtgefüge. Es kommt somit zur Restrukturierung bisheriger Wertschöpfungsketten.


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Product Details
  • ISBN-13: 9783958261860
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Wurzburg University Press
  • Height: 244 mm
  • No of Pages: 306
  • Spine Width: 16 mm
  • Weight: 539 gr
  • ISBN-10: 3958261868
  • Publisher Date: 16 Aug 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine Analyse der deutschen Schuhbranche vom Hersteller bis zum Konsumenten
  • Width: 170 mm


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