Rethinking Luxury Fashion Book by Thomaï Serdari
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Rethinking Luxury Fashion

Rethinking Luxury Fashion


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International Edition


About the Book

Part I. Background of Luxury Fashion as a Field of Material Culture

1. Defining Fashion, Luxury, and Luxury Fashion

2. Established Methods of classifying Luxury Fashion Brands

3. A New Method for the Classification of Luxury Fashion Brands

Part II. Production and Consumption of Luxury Fashion

4. The Producers of "Newness" in Luxury Fashion

5. What Do We Really Consume through Luxury Fashion?

6. How Do We Consume Luxury Fashion?

Part III. Cultural Intelligence and Creativity

7. A Close Look at Cultural Intelligence

8. Tim Morton's Theory of Hyperobjects

9. Luxury Fashion Products Addressing Cultural Changes

10. Luxury Marketing Strategies Based on Cultural Intelligence

Part IV. The Future of Luxury Fashion

11. Conclusions



About the Author:

Thomaï Serdari is ​Adjunct Professor of Marketing and Director of the Fashion & Luxury MBA at the Leonard N. Stern School of Business at New York University, USA. Serving as the Business Editor of Luxury: History, Culture, Consumption, she is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

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Product Details
  • ISBN-13: 9783030453008
  • Publisher: Springer International Publishing
  • Publisher Imprint: Palgrave MacMillan
  • Height: 210 mm
  • No of Pages: 191
  • Series Title: Palgrave Advances in Luxury
  • Sub Title: The Role of Cultural Intelligence in Creative Strategy
  • Width: 148 mm
  • ISBN-10: 3030453006
  • Publisher Date: 02 Sep 2020
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 458 gr

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