rhetorische Potential von Memes im politischen Kontext by Peter Oliver Greza
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rhetorische Potential von Memes im politischen Kontext

rhetorische Potential von Memes im politischen Kontext


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About the Book

Masterarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.0, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Arbeit ist der Versuch einer erstmaligen rhetorischen Einordnung des Phänomens der Memes. Diese Arbeit verortet sich dabei in der Tübinger Rhetoriktradition, versteht unter Rhetorik also die strategische Kommunikation eines handlungsmächtigen Orators. Es soll anhand eines qualitativen Korpus verschiedener Memes, die während des amerikanischen Wahlkampfs 2016 gepostet wurden, untersucht werden, ob Memes prinzipiell dazu geeignet sind, rhetorisches Potential zu entfalten. Falls diese Frage bejaht werden kann, soll weiterhin untersucht werden, worin sich dieses rhetorische Potential zeigen kann. Um in diesen Fragen zu einem aussagekräftigen Ergebnis zu kommen, werden aufgrund des beschränkten Umfangs der Arbeit mehrere rhetorisch relevante Kategorien untersucht, anstatt nur einige wenige Themenbereiche zu vertiefen. Letzteres wäre sodann Aufgabe möglicher Folgeuntersuchungen. Welchen kommunikativen Mehrwert sehen Menschen in der Verwendung eines Memes? Welche kommunikativen Funktionen kann so ein Meme erfüllen? Dass diese Fragestellungen durchaus relevant sind und immer wichtiger werden, zeigt sich nicht nur daran, dass Memes seit einigen Jahren immer häufiger von InternetnutzerInnen zur alltäglichen und auch politischen Kommunikation herangezogen werden, sondern auch darin, dass die Forschung sich verstärkt mit diesem Phänomen beschäftigt. Dabei wird dieses Phänomen von vielen verschiedenen Seiten betrachtet, wobei eine eingehende rhetorische Untersuchung bisher noch fehlt. Dass Memes auch für die Rhetorik, also die Untersuchung strategischer Kommunikation, einiges an Relevanz besitzen, zeigt sich darin, dass Memes nicht nur in der Alltagskommunikation, sondern auch in der politischen Kommunikation, unter anderem auch von offiziellen Parteien im Wahlkampf, verwendet werden und


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Product Details
  • ISBN-13: 9783346426222
  • Publisher: Grin Verlag
  • ISBN-10: 334642622X
  • Publisher Date: 04 May 2021


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