The Right Sensory Mix Book by Diana Derval - Bookswagon
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The Right Sensory Mix

The Right Sensory Mix


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About the Book

Coming to Our Senses.- Detecting Profitable Markets.- Predicting Consumers' Behavior.- The Right Sensory Mix.- Increasing the Innovation Hit Rate.
About the Author: Prof. Diana Derval is President and Research Director of DervalResearch, global market research firm specializing in human perception and behavior, and Chair of the Board of Directors of the Better Immune System Foundation. Visionary researcher, inventor of the Hormonal QuotientTM, member of the Society for Behavioral Neuroendocrinology, and author regularly featured in the media, Diana Derval turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTom, Michelin, HP, Philips, Sara Lee, and Danone. Diana Derval is Professor of Marketing and Innovation at the University of Wales MBA/Robert Kennedy College, and teaches Sensory Science at ESSEC Paris-Singapore Business School, and at the University Leonard de Vinci. Over 10,000 professionals enjoyed her inspirational lectures and workshops from Chicago to Shanghai.


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Product Details
  • ISBN-13: 9783642423895
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 146
  • Series Title: English
  • Sub Title: Targeting Consumer Product Development Scientifically
  • Width: 156 mm
  • ISBN-10: 3642423892
  • Publisher Date: 14 Oct 2014
  • Edition: 2010 ed.
  • Language: English
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 286 gr


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