The Rise of Brands Book by Liz Moor - Bookswagon
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The Rise of Brands

The Rise of Brands


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About the Book

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
About the Author: Liz Moor is Senior Lecturer in Media and Cultural Studies at Middlesex University.


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Product Details
  • ISBN-13: 9781845203832
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Height: 230 mm
  • No of Pages: 192
  • Series Title: English
  • Weight: 476 gr
  • ISBN-10: 1845203836
  • Publisher Date: 01 Dec 2007
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 17 mm
  • Width: 165 mm


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