Would you like your business...
...to burst into public awareness like Lady Gaga?
...to have the long-lived success of Mick Jagger?
...to demonstrate the creativity of The Beatles?

We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know--about marketing, partnerships, the power of bartering, and overcoming obstacles--isn't taught in any business school.

David Fishof has lived at the center of the music business for more than 25 years. From his early successes in reuniting The Monkees and convincing Ringo Starr to launch his All Starr tour, to his current megasuccess as founder and CEO of Rock 'n' Roll Fantasy Camp(TM), Fishof has learned from the leading minds in the music business--and has applied this learning in one entrepreneurial venture after another. Filled with insights from Fishof's amazing exploits in the music industry and seasoned with business tips from music legends, Rock Your Business provides important and original business insights from an unlikely source--the world of rock and roll.

About the Author: Due to his original, successful, and exciting live shows over the past 25 years, David Fishof has earned a reputation as one of the most creative and innovative entertainment producers in the world. Fishof reunited The Monkees and introduced them to a new generation of MTV fans, which led to some blowout tours. While working with Ringo Starr, Fishof helped create the All Starr Band concept, producing 8 All Star Band tours around the world. Fishof has also produced a variety of concert tours, including Dirty Dancing: The Concert Tour, Dick Clark's American Bandstand Tour, The Happy Together Tours, Classic Superfest, American Gladiators Live Tour, Mortal Kombat Live Tour, and the British Rock Symphony with feature vocalists Peter Frampton, Roger Daltrey, Alice Cooper, and Jon Anderson.

After years of producing rock tours across the globe, Fishof got the idea for the one-of-a-kind Rock 'n' Roll Fantasy Camp(TM). His goal was to give music fans the opportunity to see their rock dreams become reality by learning from some of the most influential artists in the industry. That dream came to fruition when Rock 'n' Roll Fantasy Camp(TM) hosted its first event in 1997. Since that time, Fishof has been giving individuals--whether they have musical ability or not--once-in-a-lifetime opportunities to live like a rock star and jam with their idols. Over the years, Fishof has brought some of the world's top rockers to Rock 'n' Roll Fantasy Camp(TM)--Bill Wyman, Bret Michaels, Brian Wilson, Cheap Trick, Dr. John, George Thorogood, Jack Bruce, Joe Satriani, Joe Walsh, Jon Anderson, Levon Helm, Max Weinberg, Meatloaf, Mickey Hart, Nick Mason, Nils Lofgren, Randy Bachman, Roger Daltrey, Roger Hodgson, Slash, Steve Vai, Steven Tyler, Todd Rundgren, and Vince Neil among them.

In the sports world, Fishof has represented legends such as NFL greats Phil Simms, Mark Bavaro, Vince Ferragamo, and Jack Reynolds, and baseball stars Lou Piniella, Dave Magadan, and Randy Myers.

Fishof is the author of Putting It on The Line (William Morrow), the bestselling book on sports and entertainment. He resides in Los Angeles, CA.