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The Role of Franchising on Industry Evolution

The Role of Franchising on Industry Evolution


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About the Book

Chapter 1 Franchising Overview.- Chapter 2 International Context.- Chapter 3 The Emergence of Franchising.- Chapter 4 The Impact of Franchising on Industry Evolution.- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry.- Chapter 6 Case Study of the Irish Real Estate Industry.- Chapter 7 Franchising: From Industry Fragmentation to Consolidation.- Chapter 8 Conclusion.


About the Author:

Rosalind Beere is a Lecturer of Strategic Management and Entrepreneurship at the National College of Ireland in Dublin. She has a multidisciplinary background which includes Economics, Sociology, and Business, and has taught undergraduate and postgraduate courses on Strategic Management, Entrepreneurship and Business Management. In terms of research her main area of focus is on Strategic Management and Entrepreneurship, specifically on franchising and its impact on industry evolution. Rosalind has worked as an independent consultant on strategic planning with a focus on start-ups and SMEs.


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Product Details
  • ISBN-13: 9783319490632
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Edition: 1st ed. 2017
  • Language: English
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 489 gr
  • ISBN-10: 331949063X
  • Publisher Date: 19 May 2017
  • Binding: Hardback
  • Height: 210 mm
  • No of Pages: 224
  • Series Title: English
  • Sub Title: Assessing the Emergence of Franchising and Its Impact on Structural Change
  • Width: 148 mm


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