Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen
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Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen

Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen


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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3, Evangelische Hochschule Nürnberg; ehem. Evangelische Fachhochschule Nürnberg, Sprache: Deutsch, Abstract: Die Nutzung des Internets hat im Jahr 2021 einen breiten Zuspruch erfahren, da etwa 94% der deutschen Bevölkerung ab 14 Jahren Dieses nutzen, wie aus der ARD/ZDF-Onlinestudie 2021 hervorgeht. Dementsprechend kann festgestellt werden, dass das Internet eine feste Größe in unserer heutigen Gesellschaft darstellt. Im Rahmen dieser digitalen Entwicklung spielen insbesondere soziale Medien eine immer bedeutendere Rolle, wenn es um die zwischenmenschliche Kommunikation und Interaktion geht. In diesem Kontext werden auch Heilpädagogische Einrichtungen zunehmend auf Social Media als Instrument der Öffentlichkeitsarbeit setzen, um gezielt verschiedene Zielgruppen anzusprechen und Informationen zu verbreiten. Durch diese Erkenntnis stellt sich die Frage: Welche Rolle spielen Social Media in der Öffentlichkeitsarbeit für Helpädagogische Einrichtungen? Dieser Frage wird in der vorliegenden Arbeit nachgegangen. Im ersten Abschnitt werden hierbei zunächst die zwei wichtigen Begriffe "Social Media" und "Öffentlichkeitsarbeit" erläutert. Der Hauptteil beschäftigt sich mit den Funktionen und Methoden der Öffentlichkeitsarbeit. Außerdem wird untersucht, wie Social Media eingesetzt werden kann, um die Öffentlichkeitsarbeit zu optimieren und welche Chancen und Herausforderungen damit verbunden sind. Am Ende stehen die besonderen Implikationen der Erkenntnisse in die PR Arbeit von Heilpädagogischen Einrichtungen, sowie ein Fazit und ein Ausblick für die Zunkunft. Ziel dieser Hausarbeit ist es also, die Rolle von Social Media in der Öffentlichkeitsarbeit allgemein, sowie insplizit in der ÖA von heilpädagogischen Einrichtungen zu erläutern.


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Product Details
  • ISBN-13: 9783346925060
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr
  • ISBN-10: 3346925064
  • Publisher Date: 10 May 2023
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm


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