Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.
Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video.
Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.
Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http: //www.taylorfrancis.com
About the Author: Paul McDonald is Professor of Media Industries at King's College London. He recently co-edited Digital Media Distribution: Portals, Platforms, Pipelines (2021 with Courtney Brannon Donoghue and Timothy Havens). Alongside authoring or editing major works in the field, he's contributed to advancing critical studies of media industries by launching the Media Industries conferences, being a founding member of the Editorial Collective for the journal Media Industries, co-editing (with Michael Curtin) the International Screen Industries book series from the British Film Institute, and establishing specialized media industries networks within the Society for Cinema and Media Studies (SCMS) and the European Network of Cinema and Media Studies (NECS). Before entering academia, he worked in various areas of the media industries, with periods spent as an actor, media analyst, and in aspects of animated film production, art book publishing, film exhibition, and studio photography.
