Running for the Cause or Walking the Talk? by Wharf Higgins Joan
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Running for the Cause or Walking the Talk?

Running for the Cause or Walking the Talk?


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About the Book

The aim of the research in this book was to describe the motivations and health practices of participants in the Victoria Canadian Breast Cancer Foundation Run for the Cure, a mass physical activity charity event, and follow them forward approximately two and eight months post-event. Physical activity events are now established as part of non-profits' repertoire of fundraising tools. These types of events can serve as a venue for 'moving people to trial' as they attract large numbers and foster mid-intensity participation in a non-competitive and fun environment. Understanding participants' motives for and experiences in fund raising events can help to enhance the event for both the organization and the participant.


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Product Details
  • ISBN-13: 9783659531118
  • Publisher: Lap Lambert Academic Publishing
  • Publisher Imprint: LAP LAMBERT Academic Publishing
  • Height: 229 mm
  • No of Pages: 208
  • Series Title: English
  • Weight: 363 gr
  • ISBN-10: 3659531111
  • Publisher Date: 12 May 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 12 mm
  • Width: 152 mm


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