ruolo del prezzo, della qualità del servizio e della fiducia sulla fedeltà del cliente
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ruolo del prezzo, della qualità del servizio e della fiducia sulla fedeltà del cliente

ruolo del prezzo, della qualità del servizio e della fiducia sulla fedeltà del cliente


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About the Book

I fornitori di servizi che hanno prezzi competitivi e che offrono servizi di qualità non possono basarsi solo su questi per godere di un'elevata fedeltà dei clienti. Le relazioni costruite sulla fiducia contribuiscono notevolmente a consolidare tali relazioni. Tuttavia, mancano studi sufficienti che abbiano valutato l'effetto di mediazione della fiducia sulla relazione tra prezzo, qualità del servizio e fedeltà del cliente, come postulato dalla teoria dell'impegno e della fiducia. Questo libro, indagando l'effetto di mediazione della fiducia sulla relazione tra prezzo, qualità del servizio e fedeltà del cliente nel settore delle telecomunicazioni nigeriano durante un periodo di recessione economica, rafforza la teoria dell'impegno e della fiducia. Gli operatori del settore delle telecomunicazioni di tutto il mondo, grazie a questo libro, saranno in grado di individuare quale tra il prezzo e la qualità del servizio ha un effetto maggiore sulla fedeltà dei clienti in un periodo di recessione economica. Inoltre, gli operatori del settore capirebbero chiaramente come la fiducia dei clienti nei prezzi e nella qualità dei servizi offerti ne rafforzi la fedeltà.


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Product Details
  • ISBN-13: 9786207881529
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 227 gr
  • ISBN-10: 6207881524
  • Publisher Date: 27 Jul 2024
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm


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ruolo del prezzo, della qualità del servizio e della fiducia sulla fedeltà del cliente
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