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The SAGE Handbook of Media Processes and Effects

The SAGE Handbook of Media Processes and Effects


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International Edition


About the Book

The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance--as well as the rapid changes in the media environment that have occurred during the past 20 years--this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead.

COVERAGE

  • Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects.
  • Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research.
  • Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
  • Part IV reflects a dominant trend in the media effects literature--that of persuasion and learning--and traces related theoretical perspectives through the various contexts in which media may have such effects.
  • Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts.
  • Part VI highlights a concern central and unique to the communication discipline--message medium--and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.


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Product Details
  • ISBN-13: 9781412959964
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: SAGE Publications, Inc
  • Depth: 38
  • Language: English
  • Returnable: Y
  • Spine Width: 38 mm
  • Width: 178 mm
  • ISBN-10: 1412959969
  • Publisher Date: 11 Sep 2009
  • Binding: Hardback
  • Height: 257 mm
  • No of Pages: 656
  • Series Title: English
  • Weight: 1395 gr


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