About the Book
How To Bring In 2, 3, Or Even 10 Times More Sales At Better Margins. Global Leadership, & Customer Service Expert, Dr. Sheila Bethel Murray sums the book up very well: "The COG system Phil Polson has developed and written about in his book 'Sales Drive' needs to be at the fingertips of every serious sales person. If you are an old pro he will remind you for what you may have forgotten. If you are new to sales this is THE tool you need to stay on track using his proven sales closing process. You'll find easy to understand step by step action tips that will give you what you need to be a superstar in sales." Jack Zufelt, "Mentor to Millions of Salespeople, Internet Entrepreneurs & International Success Expert, adds: "This book is a masterpiece on selling! Anyone can become a top salesperson with the super simple information in this book! Should be a "must read" for all sales organizations. Want to increase your personal sales? Read it now!" The book follows the true story, reality TV style, of a day in the life of a very modern salesperson who depends on making sales for their livelihood. 30 years old Pat Black, in his mind is already a sales legend, has geared his life up for big commissions, and yet he doesn't have enough on his credit card to pay for a tank of gas. Why is he missing valuable sales after the company has spent so much time and money training him and generating leads for him? A division of the international finance and banking organisation he represents has hired Phil Polson to observe Pat in a real sales situation and find out why? Pat is a teller not a seller. He relies heavily upon the companies' pre-prepared sales folders and PowerPoint presentation as his sales tools just as his Sales Manager has instructed him. Many commonly missed small vital steps means he fails to close. As the story unfolds Pat's mistakes become painfully obvious. After the lost sale, and therefore lost income, Phil sits down with Pat and helps him analyse & put into place a new, modern, and complete sales system to carry in his head. This system has been designed by the author who is a seasoned, street smart professional consultative salesperson. World renowned sales copywriter Herschell Gordon Lewis, says "This bright and valuable information, salted with lighthearted anecdotes, is well communicated. Phil Polson combines a hard-boiled analysis of the creative sales process with his rare sense of humour. Anyone and everyone involved in the sales process not only should read the chapter on "Different Sales Levels" but read it a second time to be sure of absorption". Anyone who is in business, or sales, and who needs more sales will learn the ultimate methods of ethical, no-tricks, no clever moves, and no career long sales trainers buzz words, plain honest selling. The book gives an easy to read yet detailed description of a modern sales system that has stood the test of time. The system is called the sales 'Champions Operational Guide "COG". COG is a complete set of modern sales tools, sales skills, & techniques that once learned you have forever provided you practice them. Once you get the system whenever you are in a selling situation you will automatically see the COG in your head & move to autopilot. You will be comfortable and competent with a combination of old-fashioned proven methods and modern age thinking & technology. You will know where you are in the sales process & which tool to take out of your 'tool-kit' and use for the right job. Failure to close sales is the big cost in business. Trust, belief, integrity, ethics, is at the COG hub. Sales are the vital component to have running smoothly at all times. COG works brilliantly for any salesperson, from self-employed, to small and medium size companies, and for large multi-national companies, who want to reach Sales Stardom.
About the Author: Now available for your benefit street smart sales lessons that Phil Polson has learnt from the great International sales masters of our time. The definitive sales process and sales techniques is a no-brainer. With 30 year's in sales he has had the good fortune to have been around some very top sales achievers whose sales results are world class. In that time he has had the privilege of promoting, learning from, travelling, dining & laughing with, sharing yarns, comparing sales results and socialising with the world's leading sales, management, & motivational authorities. Included in this list are such powerful sales authorities as Zig Ziglar, James Rohn, Norman Vincent Peale, Roger Dawson, Denis Waitley, Deepak Chopra, Wayne Dyer, and the fabulous Louise L. Hay. He shared his seminar sales process with many international speakers. Top speakers still use the same formats. An innovator of the large Public Seminar industry and the Cruise ship seminar concept. The inaugural ship presentation featured among others Robert Waterman co-author of the best selling management book "In Search Of Excellence" on the P & O ocean liner Island Princess, televisions "Love Boat', during the America's Cup challenge off Freemantle, WA. Phil is a recognised keynote speaker. His topics are sales and inspirational based to achieve increased sales results in any economy. Phil uses, understands and teaches the definitive sales process that keeps on producing exceptional sales results. Phil Polson was born in Christchurch, New Zealand. Both of his parents died within a week of each other when he was young, leaving himself, & 2 sisters to largely fend for themselves. His loving sisters, many relatives, and kind friends played an integral part in his upbringing. From a background in the building and construction industry he co-founded one of the 1st sales, management, and motivation training companies in Australasia. This company became amongst the largest facilitators of seminars in the world, promoting many of the biggest names in the industry. Phil resides in Australia. He has been involved on a consultative basis in management and sales for the construction industry, manufacturers, financial, wealth creation, retail, chemical, pharmaceutical, oil, mining and brewing companies. His hobbies include mentor start up internet entrepreneurs, coaching rugby, swimming, golf, cycling, sailing, and cricket. He also collects classic cars, loves cooking, & cultivates orchids.
