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Sales Promotion & Marketing Communication

Sales Promotion & Marketing Communication


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About the Book

Sales Promotion and Business Communications provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with references to academic journals. This work is suitable for undergraduate students of Marketing, in particular advertising and Marketing Communications. In today competitive business environment, you must communicate clearly to be successful. This book will help you develop the communications as well as marketing skills you need. It also reveals the changing face of our industry and shows the importance of first principles combined with practical advice.

About the Author
Dr. S.K. Mittal is Professor of Advertising and Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Chicago, where he and his associates have pioneered the first graduate programme in Integrated Marketing Communications. Before joining Northwestern in 1977, Mittal was Senior Vice President of Advertising and Public Relations in Mumbai for a Multi National Company. He has consulted, lectured and held seminars on marketing, marketing communications, advertising, sales promotion, direct marketing and creative strategy in the United States, Europe, South America and Asia. Mittal is the Editor of Direct Marketing Journal of the Promotion Marketing and the first recipient of the Direct Marketing Educator of the Year Award (1999), presented by the Direct Marketing Educational Foundation. Originally held from Rajasthan Mittal has a very powerful presence in the international arena.


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Product Details
  • ISBN-13: 9788182202146
  • Publisher: Global Vision Publishing House
  • Publisher Imprint: Global Vision Publishing House
  • ISBN-10: 8182202140
  • Publisher Date: 2009

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