The Salon & the 'S' Word the latest addition to the 'Hair Stylist's Guide' series, published by Salonstudies. This series is aimed at experienced hair stylists who want to develop their business skills in a variety of different ways and make the most from their relationships with their clients and other salon professionals.

This particular book written by Mike Vallance, focuses upon all the essential 'S' words that underpin our salon procedures and creates the 'benchmark' for excellence in our global hair industry.

Some 'S' word topics:

Service - The word that everyone talks about and is fundamental to everything we do. We know what bad service is, but how do you measure good service? What do our customers want, what do they expect? What are your standards like, could you improve them?

Sales & selling - If you can sell; you are likely to do well if you cannot, you won't go far. Who are our customers, where do they come from? How do we identify our own target market and capitalize on the relationship? Do you know the principles of merchandising and want to set-up your own retail 'one-stop-shop'?

Suppliers - Your purchases affect your profits, so the less you spend, the more you earn. How do you maximize the relationship with your supplier? How do you achieve better deals and discounts with your suppliers? How do you compete against the big shops and stores?

Staff - As an employer, the people that work with you, should work for you; but how often do they seem to be doing their 'own thing'? Are you getting the best from them, could they be more efficient, effective and productive?

Find the answers to these questions and many more and make your future a huge success.

This book is packed with useful information from marketing and getting to know your clients better, to dealing with manufacturers and getting the best out of their representatives. It looks at ways to develop your own business brand image, and how you can stand out against your competitors. It focuses on ideas and decor themes and explains the principles of merchandising when you start retailing.

If you are serious about your business and want to find out all the trade secrets; directly from someone who worked for the manufacturers, then buy Mike's book.